WHY I DO THIS WORK
For almost twenty years, I lived inside franchise systems; opening stores, training leaders, fixing fires, and sitting in the rooms where decisions shaped entire brands.
And over and over, I watched the same quiet pattern play out.
Not broken systems.
Not uncommitted people.
But leaders avoiding the conversations that could change everything.
Not because they didn’t care.
Not because they didn’t know better.
But because no one ever taught them how to say the hard things...
I started HOT Perspectives because I wanted to create the space I wish I had back then. A safe space to where leaders can be honest, get support, find the right words, and move forward with courage and compassion.
Building the HOT Framework — Honest. Open. Transparent.
To turn conversations into catalysts for stronger culture and real results. That’s why I do this work.
Because one brave conversation can change everything.
Maliesa Cadogan
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MEET
Maliesa Cadogan
Yes, I’m a franchise leadership coach, strategist, and speaker...
but really?
I’m the person leaders call when the conversation gets complicated.
I’ve been in the rooms where conflict simmered, where growth felt messy, and where the “real issue” was hiding under three layers of silence.
I’ve led teams through mergers, brand launches, tough transitions, and all the moments that test culture.
Now I support franchisors and leadership teams who are done tiptoeing, done guessing, and done avoiding the conversations that matter.
If you’re ready to stop circling the problem and actually solve it, you’re in the right place.
19+
years in franchising & leadership
50+
store openings nationwide
100+
leadership workshops delivered
20+
single-unit owners guided to multi-unit success
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